First international lash conference Amsterdam 2015
On Saturday
October 31st and Sunday November 1st 2015, the first international Lash
Conference edition 2015 was held. During this two day event lash technicians
were able to get informed about the latest trends and techniques in the eyelash
industry. The conference was a perfect opportunity to meet colleagues from the
branche and network with the best European lash technicians. The conference
visitors came from various European countries like the UK, Ireland,
Germany, belgium, Russia,
Poland, Spain and of course the Netherlands.
The Conference
was organized by Lash eXtend, the main sponsor. The other sponsors who
contributed to the conference were: Wimperextensions-kopen, Wishlashes, Flawless by Loreta, Perfect Eyelash, Lash
Inc, Glamcortec and Lashforever.
Day 1
The first
day was on Saturday October 31 2015 and consisted of seminars and
presentations.
The subjects varied from new techniques & materials, social
media, tips & tricks and salon marketing to make salons more profitable.
Her
presenation was topped off by a live on stage demonstration, clearly visible to
everybody by using a big screen. For the foreign visitors, the Dutch language
presentations were translated in real time and presented to them by wireless
headphones.
Classic Lash Battle
When the
afternoon program started the participants with Silver and Platinum tickets
were getting ready with their models to face off against each other by taking
part in the first Classic Lash Battle in the Netherlands.
During the
battle, which took 2 hours, the contestants had to create a classic One by One
set. The jury consisted of the follwing lash artists: Loreta J. (Flawless by
Loreta), Yvonne van Wieren, (Lash
eXtend), Michelle Vijsma, (Wishlashes) and Set Moosavi (Perfect Eyelash).
The
contenstants were judged on 12 different criteria.
Day 2 - Masterclass Russian volume
For Gold
and Platinum ticket holders there was a special training, given by Loreta J.,
Yvonne van Wieren and Hamima Latoel.
There were
15 students in the class. They learned the theory of volume lashes, 4 different
volume techniques developed by Loreta and they all provided a model with a full
set of volume lashes.
For photos
and more information please visit the website on
Farah van der Zijden
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